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市场营销专业培养方案

时间: 2015-05-21 10:37:00 点击:

yi、peiyangmubiao

滚球app    shichangyingxiaozhuanyezhuyaopeiyangde、zhi、ti、meiquanmianfazhan,shiying21shijishehuijingjifazhanheshehuizhuyixiandaihuajianshexuyao,jichuzhashi、zhishimiankuan、nengliqiang、suzhigao,fuyoushidaitezheng、chuangxinjingshenheshijiannengli,nengzaiqi、shiyedanweijizhengfubumencongshishichangyingxiaoyuguanligongzuodezhonggaojixiaoshouguanlirenyuan、shichangdiaoyanyukaifarenyuan、chanpintuixiaorenyuandengweidifangjingjijianshefuwudeshiyongxingrencai。

er、peiyangyaoqiu

    1、reaishehuizhuyizuguo,yonghuzhongguogongchandangdelingdao,zhangwomaliezhuyi、maozedongsixianghedengxiaopinglilundejibenyuanli;yuanweishehuizhuyixiandaihuajianshefuwu,weirenminfuwu,youweiguojiafuqiang、minzuchangshengerfendoudezhixiangheshehuizerengan;juyoujingyeaigang、jiankufendou、reailaodong、zunjishoufadepinzhi;juyoulianghaoderenjiguanxihexiezuojingshen;youdulisikao、lilunlianxishiji、shishiqiushidekexuetaiduheyouliangzuofeng;juyoulianghaodesixiangpinde、shehuigongdehezhiyedaode。

滚球app    2、yewupeiyangyaoqiu: benzhuanyexueshengzhuyaoxuexishichangyingxiaojigongshangguanlifangmiandejibenlilunhejichuzhishi,jieshoushichangyingxiaofangfayujiqiaofangmiandejibenxunlian,juyoufenxihejiejueyingxiaowentidejibennengli。

biyeshengyinghuodeyixiajifangmiandezhishihenengli:

(1)zhangwoguanlixue、jingjixuehexiandaishichangyingxiaoxuedejibenlilunhejibenzhishi;

滚球app(2)zhangwoshichangyingxiaodedingxing、dingliangfenxifangfa;

(3)juyoujiaoqiangdeyuyanyuwenzibiaoda、renjigoutongyijifenxihejiejueyingxiaoshijiwentidejibennengli;

(4)shuxiwoguoyouguanshichangyingxiaodefangzhen、zhengceyufagui;lejieguojishichangyingxiaodeguizehetedian;

(5)lejiebenxuekedelilunqianyanjifazhandongtai;

(6)zhangwowenxianjiansuo、ziliaochaxundejibenfangfa,juyouchubudekexueyanjiuheshijigongzuonengli;

(7)juyouyidingdetiyujibenzhishi,zhangwokexueduanlianshentidejibenfangfahejineng;youlianghaodetiyuduanlianheweishengxiguan,dadaoguojiaguidingdedaxueshengtiyuhegebiaozhun,xinlisuzhihao,shenmeiguandianzhengque,shentijiankang;

滚球app(8)zaixiaoqijian,waiyuhuodequanguodaxuewaiyusijizhengshu、jisuanjihuodequanguogaoxiaojisuanjikaoshierjizhengshu。

san、xuezhi、biye、xuewei

滚球app    shixingdanxingxuezhi。jibenxuezhiweisinian,danxingxuezhinianxianweisanzhibanian,yunxuxueshengzaisannianneiwanchengxueyetiqianbiye。zaiteshuqingkuangxia,jingyuanzhangpizhun,yunxuxueshengyanzhangzhibanianwanchengxueyezhihoubiye。

    zaidanxingxuezhinei,qudexiangyingxuefenzhe,zhunyubiye,fuhegunqiuappxueshixueweishouyubiaozhunzhe,shouyuguanlixuexueshixuewei。

si、kechengshezhijixueshi、xuefenfenpei

滚球app    benzhuanyezongxueshiwei2500xueshi,yingxiuxuefenwei173xuefen。

(yi)gonggongke: gong9men,41xuefen;

(er)zhuanyebixiuke: gong22men,73xuefen;

滚球app(san)zhuanyexuanxiuke: gong3zu,meizu9xuefen;

(si)zhuanyezhuxiunenglishijianke: gong3men,9xuefen;

(wu)jibensuzhike: gong11men,41xuefen。

wu、zhuyaozhuanyekechengjianjie

   1、shichangyingxiaoxue  

   xuefen: 4       xueshi: 68

滚球app   benkechengzhuyaojieshaoshichangyingxiaolilunjiqifazhan、shichangxifen、mubiaoshichangxuanze、shichangyingxiaohuanjingfenxi、goumaizhexingweifenxi、shichangjingzhengcelve、shichangyingxiaozuhecelve、yingxiaogunqiuappyukongzhidengneirong。tongguoxuexi,xueshengkeyizhangwoshichangyingxiaodejichulilun,zhidaozhuanyeshijianhuodong。

   2、guanlixue        

滚球app   xuefen: 4       xueshi: 64

   benkechengzhuyaojieshaoguanlixingzhi、guanlisixiangshi、guanliyuanlijijihua、gunqiuapp、renyuanpeibei、lingdao、kongzhidengzhinengneirong。tongguoxuexi,xueshengkeyizhangwoguanlixuedejichulilunzhishi,jinxingchuangzaoxingsiwei,bingpeiyangxueshengjuece、gunqiuapp、goutong、xiediaoyukongzhinengli。

滚球app   3、xiaofeizhexingweixue      

   xuefen: 3       xueshi: 54

   benkechengzhuyaojieshaoxiaofeixinlihuodongguochengjigexingxiaofeixinlitezhengdejibenlilunyuyanjiufangfa。tongguoxuexi,xueshengkeyilejiexiaofeizhexingweidechanshengjibianhuaguilv,zhengquedishuofuxiaofeizhegaibiantaidu,huajiegezhongbaoyuan,gunqiuappfuyouchengxiaodeyingxiaohuodong。

滚球app   4、shichangdiaocha   

   xuefen: 3       xueshi: 54

   benkechengzhuyaojieshaoshichangdiaochafangandesheji、diaochafangfadexuanze、diaochaziliaodezhengliyufenxi、dingxingyuceyudingliangyucedejichulilunyujibenfangfadengneirong。tongguoxuexi,xueshengkeyizhangwogezhongshichangdiaochaheshichangyucedefangfa,weiyihouhuoqushichangziliao,gunqiuappshichangfenxidiandingjichu。

滚球app   5、shangwutanpan        

   xuefen: 3       xueshi: 51

   benmenkechengxitong、xiangxidijieshaoleshangwutanpandejichuzhishihejibenlilun,baokuoshangwutanpandegainian、chengxuyumoshi,shangwutanpandexinli、siweiheneirong;bingjieheanlijieshaoleshangwutanpandecelve、jiqiao、lijiejiliyi。zuihoutongguoanlitaolunjiaqiangxueshengduizhishidelijie,yitigaoshijiyunyongnengli。

滚球app   6、fenxiaoqudaoguanli   

滚球app   xuefen: 3      xueshi: 54

   benkechengzhuyaojieshaofenxiaoqudaoguanlidejibenlilun、fenxiaoqudaodegunqiuappjiegoumoshi、fenxiaoqudaodeshejiyuanli、qudaochengyuanxuanze、fenxiaoqudaoyunzuoguanli、fenxiaoqudaoguanlizhongdeyingxiaozuhewenti,fenxiaoqudaowuliuyuxinxiguanliyijiqudaojixiaodepingjiadengneirong。tongguoxuexi,jiaqiangxueshengduifenxiaoqudaoderenshibingqienenggouyunyonglilunzhishijiejuequdaozhongdeshijiwenti。

滚球app   7、qiyezhanlveguanli    

   xuefen: 3      xueshi: 51

滚球app   benkechengzhuyaojieshaoqiyezhanlvehuanjingfenxi、qiyeziyuanhenenglifenxi、qiyezhanlvemubiaodezhiding、qiyezhanlvetaishixuanze、qiyedechengzhangzhanlve、qiyedeguojihuajingyingzhanlve、qiyedejingzhengzhanlve、qiyezhanlvedeshishiyukongzhidengneirong。tongguoxuexi,xueshengkeyizhangwoqiyezhanlveguanzhiding、shishiyukongzhidelilunhefangfa。

滚球app   8、wangluoyingxiao

   xuefen: 3      xueshi: 51

滚球app   benkechengzhuyaojieshaowangluoyingxiaodejichuyuhuanjing、wangluoshichangyuwangluoxiaofeizhe、wangluoyingxiaozhanlvejihua、wangluoshichangdediaoyan、wangluoyingxiaodechanpinyujiagecelve、wangluoyingxiaoqudao、wangluoyingxiaocuxiao、wangluoyingxiaoguanggao、wangluoyingxiaofuwu、wangluoyingxiaozongheyingyongdengneirong。tongguoxuexi,xueshengkeyizhangwowangluoyingxiaodejibenlilunhefangfa。

    9、xiaoshouguanli

滚球app    xuefen: 3      xueshi: 51

    benkechengzhuyaojieshaoxiaoshouguanlidejibengainianheyuanze、xiaoshouguanlijihuadezhuyaogongzuoneirong、quyuguanlidefangfa、xiaoshouduiwulingdaodelilunhefangfa、duixiaoshourenyuanjinxingzhaopinhexuanba、xiaoshourenyuandepeixun、xiaoshourenyuandexinchoudengzhishi。tongguoxuexi,xueshengnenggoujubeixiaoshoudejibenjinenghesuzhi。

    10、hongguanjingjixue     

    xuefen: 3      xueshi: 54

滚球app    benkechengzhuyaojieshaoguominshouru、guominshengchanzongzhi、guominshourudejueding、chanpinshichanghehuobishichangdeyibanjunheng、hongguanjingjizhengce、jingjizengzhangyujingjizhouqililun、tonghuopengzhanglilundengneirong。tongguoxuexi,xueshengkeyilejiehongguanjingjixuedexiangguanlilunzhishi,weizaiweilaidejingjihuodongzhongzhunquedijiejuegezhongshijiwentidaxialianghaodejichu。

    11、weiguanjingjixue

    xuefen: 3      xueshi: 51

    benkechengzhuyaojieshaoxuqiugongjililun、xiaoyonglilun、shengchanlilun、chengbenlilun、shengchanyaosulilundengneirong。tongguoxuexi,xueshengkeyizhangwoweiguanjingjixuedejibenlilunhefenxifangfa,peiyangxueshengzaishehuizhuyishichangjingjitizhitiaojianxiafenxihejiejueshijiwentidenengli。

滚球app    12、wuliuguanli   

    xuefen: 3     xueshi: 54

滚球app    benkechengzhuyaojieshaowuliuxitongzhongbaozhuang、zhuangxiebanyun、cangchuyunshudenggezixitongyijixiandaiwuliufazhanzhongdepeisongzhongxin,qiyewuliu、chengshiwuliuheguojiwuliudexiangguanguanlizhishi,tongguoxuexi,xueshengkeyizhangwoxiandaihuadewuliujishushouduan,weixueshengcongshigongshangguanlidexiangguanhuodongdaxialianghaodejichu。

滚球app    13、guanggaoxue     

滚球app    xuefen: 3     xueshi: 51

    benkechengzhuyaojieshaoxiandaiguanggaodejibenyuanli、guanggaocehua、guanggaoshejiyuzhizuo、guanggaogunqiuappyuguanli、guanggaoxiaoguoceding、guojiguanggaodengneirong。tongguoxuexi,xueshengkeyizhangwoguanggaoxuedejibenlilun、zhuanyejineng,nenggoucongshiguanggaocehuahuodonghefangfa,nenggouheliyunyongguanggaoxuelilunzhishiweiyingxiaohuodongfuwu。

    14、zhuanyezongheruanjianmoni    

    xuefen: 3     xueshi: 51

滚球app    benkechengzhuyaojieshaobenmenkechengbaqiyeyingxiaoguanlidegegeliucheng,guochengkongzhiyuqiyeshijiyunzuojieheqilai,congzhengtishangxitongdimoniqiyeyingxiaoguanlidegexianggongzuo,yijigebumenzhijianshiruhexianghuxiediaoxianghuhezuode。rangxueshengzaixiandaiguanlipingtaishang,canyuyingxiaoguanligegehuanjiedeshijicaozuo,weixueshengjinrushehui、canyuguanligongzuodaxialianghaojichu。

    15、tongjixue     

    xuefen: 3     xueshi: 54

    benkechengzhuyaojieshaotongjixuedeyibangainian、lilun,tongjishujudeshouji、zhenglihefenxi,yanjiugegejieduanfenxiwentihejiejuewentidefangfayujineng,tongshiyaoyanjiujingjixianxiangzhuyaodefanyingzhibiao、zhibiaozhijiandeguanxihezhibiaodejisuanfangfa。tongguoxuexi,xueshengkeyizhangwotongjifenxifangfa,tigaotongjijibenjineng。

    16、caiwuguanli     

滚球app    xuefen: 3     xueshi: 51

滚球app    benkechengzhuyaojieshaocaiwuguanlililun、zijinshijianjiazhi、fengxianjiazhidejibenyuanli、chengben、lirundeguanlifangfajicaiwubaobiaodeyuanliyujineng。tongguoxuexi,xueshengkeyizhangwocaiwuguanlidejibenlilunyujineng,weizaiqiyecongshijingyingguanligongzuodiandinglianghaodejichu。

滚球app    17、jingjifa          

滚球app    xuefen: 3      xueshi: 51

    benkechengzhuyaojieshaoneiziqiyefalvzhidu、waishangtouziqiyefalvzhidu、gongsifalvzhidu、qiyepochanfalvzhidu、hetongfalvzhidu、jinrongfalvzhidu、shuishoufalvzhidudengneirong,tongguoxuexi,xueshengkeyilejieshehuizhuyishichangjingjitiaojianxiajingjifalvdejibenkuangjia,zhangwogongshangqiyeshengchanjingyingguanliguochengzhongbixuzunshoudefalv、faguidejibenyuanlihecaozuofangfa。


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